Research on the Innovation Strategy of Electric Power Marketing Management Based on Big Data
基于大数据的电力营销管理创新策略研究

摘要

如今我国的科学技术飞速发展，越来越多的新型技术开始在各行业的发展当中得到了应用，而大数据技术在电力行业中的应用促进了该行业的转型升级，同时也为传统的电力营销工作提供了进一步的技术支持。在如今的环境下，想要更好的适应大数据环境的需求，企业在自身电力营销工作开展的过程中，就需要对大数据技术进行科学的应用，使该技术发挥出自身的优势，进而提高电力营销的管理成效。而本文也在此基础上对企业的电力营销管理创新策略进行了相关的分析，同时针对企业当前存在的营销管理问题提出了创新策略，希望能够进一步促进企业的创新发展。

Abstract

With the rapid development of science and technology in China, more and more new technologies have begun to be applied in the development of various industries, and the application of big data technology in the power industry promotes the transformation and upgrading of the industry, but also for the traditional power marketing work to provide further technical support. In today's environment, in order to better adapt to the needs of big data environment, enterprises need to carry out scientific application of big data technology in the process of their own power marketing work, so that the technology can play its own advantages, and then improve the management effectiveness of power marketing. On this basis, this paper also analyzes the electric power marketing management innovation strategy of the enterprise, and puts forward the innovation strategy for the current existing marketing management problems of the enterprise, hoping to further promote the innovation and development of the enterprise.